for orthopedics offices to market themselves if they wanna get noticed and reel in new patients. There’s a huge need for bone and joint services these days so docs and their teams gotta find smart ways to make themselves more seen and bring more folks through the door. Whether it’s making sure they pop up online or using stories from happy patients, there’s a whole bunch of stuff they can do to up their marketing game.
The piece dives into the best marketing tactics for orthopedic services to prosper. It discusses crucial parts like making orthopedic websites more search-friendly using social network marketing strategies and putting in place programs for patient referrals. It also looks at how paying for clicks in ads can be good for orthopedic doctors and their clinics. Orthopedic experts can boost the expansion and triumph of their practice by adopting these tested tactics in a healthcare industry that keeps changing super fast.
Make Your Website More Search-Friendly
Do Research on Keywords
Finding the right keywords is crucial for a killer SEO strategy in orthopedic offices. This goes beyond just picking terms; it’s about getting the motives and requirements of future patients. An orthopedic doctor has gotta identify those specific words folks punch into Google when they’re on the hunt for bone and joint help.
An example list of search terms for bone doctors might have stuff like “knee replacement,” “hip surgery,” “shoulder specialist,” and “orthopedic doctor near me”. These popular search phrases echo what the folks looking for help are asking about. Orthopedic clinics use these keywords to make web stuff that hits the mark for what their visitors are looking for.
Crafting Top-Notch Articles
In orthopedic SEO circles, the content takes the throne. High quality, relevance, and tallying with what readers want is a must. Our keyword homework gives us the game plan. It decides when we write our pieces, making sure we focus on those keywords we wanna climb the search ranks with.
Putting out blog posts on the regular is a big deal—it’s not just showing off what you know. It makes people who might wanna get treated by you trust you more, kinda telling them, “Hey, we got this”. Plus, doing this steady stream of new writing keeps search engines like Google happy. These internet brainiacs dig “recency” and give a thumbs up to websites that stay on their toes with fresh and “refreshed” blog posts answering what folks are curious about.
Make your website snappier and work better on phones.
For an orthopedic site to rank well in search engines, it’s vital that it loads fast and works great on mobiles. If a page gets up and running in less than three ticks on the clock, that’s where you see the top number of visitors deciding to do something while browsing on their phones. But hey, the longer it takes for a page to show up, the fewer folks will feel like sticking around and doing what you want them to. Take pages that take forever, like between 9.1 and 12.0 seconds, they kind of scare off about 84% of potential actions, if you compare them to the ones that show up almost.
Making your website work well on smartphones is super key since 65% of folks with smartphones do their digging on health stuff on the go. Since March 2021, Google has been prioritizing smartphone versions of websites to decide how they rank up in searches. So, it’s mega important to make sure your site is easy to use on phones, not just to snag new patients but also to keep the ones you’ve got and to make your site more noticeable on search engines.
Concentrating on vital aspects like researching keywords and crafting top-notch content, along with boosting website quickness and mobile ease-of-use, orthopedic offices can upgrade the search engine optimization of their website. This might result in a better online presence, more patient interaction, and an expansion of their business.
Harness Social Media Advertising
Pick suitable platforms
Nowadays almost 90% of US adults hop onto social media when they need health info. For bone docs, this means getting online is super important to chat with patients and boost their clinic’s profile. Choosing the right social media spots to hit up is a big deal for these practices if they wanna make their marketing efforts count.
Orthopedic practices often go for Facebook, Twitter, or Instagram. Each one brings its own perks and appeals to various groups of people. You gotta get the hang of these sites, who uses them, and how far your message can go when you’re figuring out what to post. It gets you that perfect mix for chatting with folks online. Like take Instagram, for example—it’s smashing it in engagement compared to Twitter when you talk about squad highlights, personal stuff, or the journey to becoming a doctor.
Check out these articles after you’re done
- How to market your surgery center?
- EMR for orthopedics
- What is orthopedic ambulatory surgery center?
Spreading The Word on Learning Stuff
Making educational stuff and putting it out there is super good for catching the attention of folks who might become patients and making them trust you. Social networks are a fab place to teach a bunch of people about bone and muscle surgeries and clear up any wrong ideas they might have. There’s this study showing that a hefty 60% of peeps on social media give more props to what their doc shares compared to other types of info. Docs can use this respect to tackle the usual worries and scares folks have when it comes to surgeries that fix their frame.
Instagram shines when it comes to showing off educational stuff cause it’s all about the visuals. It’s way more likely to have posts about medical stuff (94.1%) and pictures of the insides of bodies (84%) than Twitter. Orthopedic bone doctors could use Instagram to put out cool videos and pics of what they do and break down different fixes for bone problems. When they do this, not do they teach patients, but they also catch the eye of the youngsters, like women who might wanna get into bone fixing as their thing.
Chat with the people
Building strong bonds with patients and those who might become clients is all about engagement on social media. Make content that grabs attention, and you’ll see more natural interactions that help connect the clinic with the folks they treat. Try out these strategies for better engagement:
- Run polls and ask questions to get people involved and score some handy feedback.
- Show off surgeons and staff getting along with patients in pictures and clips to make them more relatable.
- Let surgeons chat about choosing orthopedics and get into what they’re good at, spreading their enthusiasm for their work.
- Get patients to leave reviews and hit the follow button for the clinic’s social media pages.
Instagram gets more user activity than other social media sites. Orthopedic surgeons could use this to share stuff about what they do every day, cool cases they handle, and even bits of their personal lives. Doing this stuff tends to snag more likes and followers.
Plus, if you throw in hashtags like ‘#OrthoTwitter,’ you’re starting up a club for bone docs on the internet. This cool digital hangout is perfect for tossing out top-notch learning stuff, shooting questions, and snagging answers from folks who know their stuff. Super useful for newbies and bookworms looking to get the lowdown on career moves or chew over different cases with tricky patients.
Stick to these game plans and keep the convo going with your peeps, and your orthopedic gig can totally rock it on social media. Talk about hooking in fresh faces and earning a rep as the go-to spot for bone know-how.
Start a ‘Tell a Friend’ Thing for Patients
Referral programs in orthopedic practices make great marketing strategies to get more patients. They use happy current patients’ trust to reel in fresh faces. A smart referral scheme can help a practice grow big and still keep the care top-notch.
Give perks for referrals.
Orthopedic offices gotta find sweet deals to get folks through the door using patient referral programs. Now, they’ve gotta keep it legal, but it’s cool to hook up new patients with a little something on their first check-in. We’re talking stuff like knocking off 50 bucks, slashing prices, or tossing in an x-ray on the house. The trick is to try out a bunch of different promos and see which ones get the best vibe from the people they’re trying to bring in.
Practices can think about giving rewards like gift cards, future service discounts, or sweepstakes entries to current patients who bring in new ones. Just remember, you hand out these perks once the new patient sets an appointment, so you keep things up and running.
Make referrals a breeze.
To ace the referral game, orthopedic offices gotta make it super simple for folks to refer pals. Hand out tools that are a snap to use when patients want to tell others about the place. These tools might be stuff like:
Referral cards big enough to catch the eye among a person’s stuff
Practice-branded debit cards
Cards for referrals in hygiene kits or with mailed bills
A fun app or site for phones that turns referring into a game
When practices make sending people elsewhere easier, more patients will stick with the advice. Also, if you get certain team members to ask folks for referrals, it can make things seem more personal and make sure someone’s always on it.
Touch base with folks you sent elsewhere.
Checking in with people you’ve sent to see someone else is a super important part. It shows you care about top-notch care and helps turn those referrals into regulars. Here’s some smart moves for touching base:
- Dispatch reminders via text or email that provide care directions post-visit to boost sticking with the treatment plan and to remind them of it again.
- Apply tools for messaging patients to assist them in remembering to set up their next appointment.
- Employ telehealth solutions for regular check-ins or after treatment, helping those who’ve got trouble getting around.
- Keep talking to the doctors who send patients your way, giving them the rundown on visits and the latest news about how the patients are doing 12.
Orthopedic offices can build a solid referral system for patients by using these methods. Such a program brings in new patients and tightens bonds with current patients and the docs who send them over. Keep in mind that patients who are pleased tend to spread good words and nudge their pals and kin to come over, too. This starts a good loop that lets the clinic expand.
Make the Most of Click-for-Cash Ads
Orthopedic practices are catching on that Pay-per-click (PPC) ads are a major key to being seen online and snagging new patients. They’re shelling out dollars to pop up in the top and bottom spots of Google and Bing search outcomes. When the competition’s tough, PPC in the orthopedic ad game is super important for getting more patients, making a name for the practice, and shouting out about new doctors and what they offer.
Go after the right keywords.
Targeting the correct search terms is essential to get the most out of orthopedic PPC campaigns. Potential patients punch specific language into search engines when seeking orthopedic services. Pinpointing and incorporating these pertinent search terms into PPC advertisements allows practices to pop up in the right search outcomes.
When you use long-tail keywords that pack three or more words, you hit the jackpot for orthopedic PPC ads. These detailed phrases nail the right crowd and make sure your ad cash goes to folks who’ll turn into your patients. Plus, these longer keywords are up against fewer rivals, which means your budget can go the extra mile.
Orthopedic practices might want to grab a tool like KeywordsFX to hunt for the right keywords. Picking keywords means you’ve got to think about the exact services you’re offering and who’s going to read your stuff. Say you go for words like “orthopedic surgeon,” “joint replacement,” or “sports injury clinic” — that’s going to pull in a bunch of folks looking for bone and muscle help.
Whip up some killer ad text.
The ad script stands as the initial impression for prospective clients and it’s super key to catch their eye while tackling their unique concerns. A good ad script hits right at the struggles and obstacles folks might be dealing with and suggests relief via the clinic’s ortho treatments.
Creating ads means you gotta think about who’s seeing them and the words they throw into Google, like “orthopedic surgery” or “rotary cuff repair.” You wanna write your ad short and sweet, and make sure it jives with those keywords. That way, you’re more likely to get clicks from folks who wanna see what you’re offering.
Make landing pages better.
When a possible patient taps on a promotion, they ought to land on a slick landing page that keeps the ad’s chat going. This page needs to be easy on the eyes, snap to use, and lay out obvious ways for guests to do stuff like set up a meeting or fill in a contact sheet.
Making sure your landing page stuff matches your ad’s vibe is super important. When the landing page isn’t what the ad promised, folks are probs gonna bounce back to Google and pick another bone doc practice. Whip up tailor-made landing pages for each ad campaign so people get the deets they need and figure out if they wanna roll with your clinic.
Platforms such as Landingi play a big role in crafting landing pages for PPC ads in the healthcare sector that get people clicking. They offer strong tools for putting together landing pages that grab attention and can boost the number of folks taking action. They do this by giving users a smooth experience they enjoy.
Orthopedic offices can boost their internet presence, pull in the right kind of prospects, and expand their roster of patients by nailing the right keywords, whipping up engaging ad text, and sharpening their web landing spots. Google’s got this stat: for every buck companies throw at Google Ads, they bag a cool eight bucks in profit. This just goes to show the moolah that can come back to you from a PPC effort that’s on point.
Conclusion
The strategies discussed in this article offer orthopedic practices powerful tools to boost their visibility and attract new patients. By optimizing websites for search engines, leveraging social media marketing, implementing patient referral programs, and utilizing pay-per-click advertising, practices can create a strong online presence and build trust with potential patients. These approaches have a significant influence on practice growth and success in a competitive healthcare market.
To wrap up, the key to effective orthopedic marketing lies in a well-rounded approach that combines digital strategies with traditional word-of-mouth referrals. By putting these strategies into action, orthopedic surgeons and practices can improve their reach, engage with patients more effectively, and ultimately grow their patient base. As the healthcare landscape continues to evolve, staying ahead with these marketing techniques will be crucial for orthopedic practices to thrive and provide quality care to more patients.
FAQs
What are some effective marketing strategies for an orthopedic practice?
To effectively market an orthopedic practice, consider utilizing a combination of strategies, including optimizing your website, engaging in online advertising such as pay-per-click (PPC), maintaining active local business listings, leveraging social media platforms, sending out emails and newsletters, implementing a patient referral program, conducting post-visit surveys, and even considering traditional media channels like radio.
Can you outline the four main types of marketing strategies?
The four primary marketing strategies include:
- Market Penetration Strategy: This involves selling existing products to current customers to increase market share.
- Market Development Strategy: This strategy aims to enter new markets with current or new products.
- Product Development Strategy: Focuses on developing new products to serve existing markets better.
- Diversification Strategy: Involves entering new markets with new products, expanding the business reach, and reducing risks.
What are the five key marketing strategies known as the 5 Ps?
The 5 Ps of marketing, crucial for crafting effective marketing strategies, include:
- Product: Ensure your product aligns with market needs.
- Price: Your pricing strategy should be competitive and strategic.
- Place: Optimize your market reach by choosing the right places to market and sell your products.
- Promotion: Utilize appropriate promotional channels to reach your target audience.
- People: Focus on understanding and engaging with your audience effectively.
What advancements are expected to be the next big developments in orthopedics?
The field of orthopedics is expected to see significant advancements by 2024, driven by technologies such as artificial intelligence (AI), 3D printing, digital templating, and Picture Archiving and Communication Systems (PACS). These innovations are poised to enhance patient outcomes and improve the precision of surgical procedures.
About the Author: Mousa Kadaei
