How can EMRs help physician offices with their marketing efforts
How can emrs help physician offices with their marketing efforts? Undoubtedly, we all know the basic benefits of EMRs. Not everyone knows how emrs help physician offices with their marketing efforts. In fact, they bring you ease, speed, and organization with a sharp look.
In addition to the EMR added value when it comes to documenting with efficiency, we mention marketing. Without further ado, here’s how EMRs help your office in marketing:
1- Referrals: Patients mainly contact primary care providers who refer them to you. This is why excellent EMRs offer referral reporting. Explicitly, referral reporting attaches your name to potential customers and sends them to you.
2- Brand boosting: Certain EMRs attach your logo to every document and make you look professional.
More marketing hacks from EMRs include email marketing and standing out by implementing technology.
Believe it or not, EMRs do more than that. Therefore, the following will both benefit and surprise you. Great combination in fact.
The importance of Patient engagement
Initially, EMRs are the digital form of paper records in healthcare. Moreover, EMRs contain medical history, diagnosis, treatment, and other notes. EMRs are well-known for:
- Expanding the reach of public health and population
- Maintaining security and privacy of patient data
- Improving the coordination of healthcare
- Engaging the patients and their families
- Reducing disparities in healthcare
- Improving efficiency, safety, and quality of care
Each EMR system helps you manage your relationship with patients with various automated processes. Furthermore, this eases your team’s workload and boosts efficiency. Evidently, you can contact your patients as per priority. All of the above summarizes how EMRs help you as a physician in your office with your marketing efforts.
Tracking patient satisfaction
Statistically, patients will be more satisfied with the implementation of EMR. But first things first, what is patient satisfaction? Let’s first state that patient satisfaction is different from patient experience. Although they sometimes are used interchangeably, they mean different things.
Experience is related to what should happen in an environment and whether it did. For example, clear communication with providers. On the other hand, satisfaction is related to the patient’s expectations and whether they were met.
Meaning, two different patients can receive the same experience but have different levels of satisfaction. Additionally, you can track patient satisfaction by conducting surveys, doing online ratings, and asking for feedback. Furthermore, EMRs can boost patient satisfaction.
How can EMRs boost patient satisfaction?
1- Less waiting time for appointments and better scheduling via patient portals
2- Decreasing irrelevant testing and immunizations are both unsafe sometimes and costly.
3- Better communication with the patients
4- Reduction of the turn-around time responding to clinical inquiries and billing
5- Improved access to guidelines and clinical protocols
6- Encouraging patients to manage their health and take ownership through educational resources and clinical summaries
7- Providing patients with easy, quick access to their health data with security and availability
8- E-prescribing that manages patient’s prescriptions better
You can use these satisfaction scores on your website and for additional referrals. The more you have to offer the more this will improve your marketing efforts.
Scheduling from website to EMR
Scheduling from website to EMR is both possible and beneficial in terms of marketing. Basically, this happens with medical scheduling software. Besides, this medical feature allows management for patient scheduling in an electronic manner.
Plus, it is integrated with an EMR. With this, you can organize daily, weekly, and monthly schedules inside your practice. In addition, you can handle missed appointments, walk-ins, and last-minute reschedule.
Now, you can send automatic alerts with medical scheduling software for reminders. Customized features make things even better for personalization purposes that are key in marketing. Scheduling in healthcare optimizes costs and improves patient flow. It provides fast administration for treatment. Not to mention the optimal usage of the provided resources. Finally, it is your time to empower your patient, boost your clinic’s efficiency, and sync with your EMR.
Healthcare Marketing
Healthcare Marketing is highly strategic. The purpose of Healthcare Marketing is to attract more customers while keeping them engaged and guiding them. The 5 P’s of healthcare marketing include Product, place, process, price, and promotion. Not surprisingly, the benefits of healthcare marketing are many and they include:
1- Finding probable patients
2- Increasing the strategic advantage to bring in patients despite the competition
3- Helping with the engagement of the patients consistently with personalized, relevant and timely outreach
4- Retaining patients on a long-term basis while improving their loyalty
5- Driving qualified leads and generating income with a healthy margin
6- Connecting with the patients among several channels
7- Evaluating productivity and re-aligning strategy with analytics
Altogether, you need healthcare marketing. Healthcare marketing needs EMRs. In brief, we discussed why and how you boost your practice performance in terms of marketing. Remember, no matter how much effort it takes you, EMR will make it better. And as Tim Williams puts it: “Clients don’t care about the labor pains; they want to see the baby.”
To learn more about healthcare marketing and the role of EMR, do not hesitate to contact Ambula Healthcare team: (818) 308-4108! And now discover what must a healthcare worker do to achieve patient satisfaction?
About the Author: Khalil
